• 10/9/2019

LIQUID LOGICS ANNOUNCES NEW AND IMPROVED QUICK APP

KANSAS CITY, Missouri – October 9, 2019 – Liquid Logics, a developer of best-in-class loan origination software, has announced the launch of their new and improved Quick App.

The new Quick App feature is enhanced with more intuitive and user-friendly features for borrowers and brokers, making it faster and easier than ever for borrowers to apply for a loan.

The Quick App feature provides brokers with a simple yet powerful application tool to capture the underlying property and loan information required to turn an inquiry into a hot lead. Through the Quick App portal, borrowers can quickly submit their loan information and receive an immediate pre-approval from the lender.

With the Quick App improvements, borrowers now have a more intuitive and streamlined interface to submit their loan application, while brokers can capture a more detailed borrower and property profile, providing a more precise loan scenario snapshot directly from their web portal.

"We're excited about this new Click & Apply experience that sets our lenders apart as we continue our efforts to keep up with next-gen initiatives with a focus on customer experience," said Sam Kaddah, CEO of Liquid Logics. "This is a critical tool that brokers can utilize to capture loan application data quickly and efficiently, and the improvements we have made will ensure our customers can continue to provide the highest quality service and best loan experience to their borrowers."

Liquid Logics is a FinTech company providing next-generation, cloud-based, lending-centric CRM, Loan Origination Software (LOS), doc engine, loan servicing, draw and construction management, asset & REO management, investor management, and fund pool management primarily for private/hard money lenders. The system is built around the borrower experience with an emphasis on simplicity and speed for the Loan Officer.

Liquid Logics is passionate about helping private lenders improve their businesses by streamlining the loan process. Liquid Logics strives to make its software the best in the industry for all users, including borrowers, outside investors, and lender employees. Although loan origination software is its bread and butter, it only describes something Liquid Logics does – not who Liquid Logics is.

At its core, Liquid Logics is a business solutions company dedicated to facilitating growth, minimizing workloads, and contributing to the continued success of private lenders across the country.

For more information, please contact the marketing desk at news@liquidlogics.com or sales at sales@liquidlogics.com.

  • 9/18/2019

BLOG POST - HOW TO EFFECTIVELY MANAGE YOUR PIPELINE

Mortgage originators today face challenges in the marketplace from a variety of competitors. Because of this competitiveness, lenders’ risk management and profitability strategies are focusing more on mortgage pipeline management. A robust pipeline management process is crucial to converting leads to loans, meeting customer expectations, saving time and reducing costs.

A mortgage pipeline consists of mortgage commitments, and if managed properly it offers lenders an opportunity to capture more business efficiently, and in turn, become more profitable. However, managing a large pipeline can become burdensome if originators do not utilize the tools within their LOS to more effectively manage their loans.

Following Up on Leads

Since borrowers have many choices for their loan needs, they need help in making the right decision. Salespeople must follow up on individual leads to determine their engagement and see if there is a deal on the table. Loan Management System (LMS) search tools are the best way to accomplish this task quickly and easily.

Quick Searches – Using daily quick searches can help salespeople keep tabs on their leads by searching criteria to quickly follow up with borrowers in their pipeline or create a needed loan task. Grouping searches by tasks can help reduce process times and better organize the parts of your pipeline that need the most attention.

Saved Searches – Saved searches allow lenders to customize a search based on specific borrower criteria and then use this search tool to find only the information you need throughout the loan lifecycle. For instance, saved searches can help lenders quickly find only leads, or new originations, open loans with needs, or loans ready to close. These saved searches allow lenders to quickly address a group of borrowers with the same criteria.

Advanced Filters - Advanced filters can bring out more of the minute details of your pipeline than an advanced search, allowing you to sort originations by the loan amount, important dates, loan type, and much more. In utilizing the advanced filter tool of your LMS weekly, you can prioritize your pipeline data and address immediate tasks more effectively.

Pipeline Reports

Search tools are great when you have to find files quickly, but to gain better understanding and management of your pipeline, you will need to run a pipeline report. Pipeline reports generally allow users to export to an Excel spreadsheet, providing another tool to sort and closely review your loan files, share data with your team members, and follow up with borrowers. Moreover, you can utilize pipeline notes, and configurable columns within your LMS to build and refine the details of your pipeline report.

The best mortgage sales operations make a concerted effort to regularly review their pipeline and finely tune it to determine where they need to concentrate their efforts. These reports can identify bottlenecks in the pipeline and help you in deciding how and when to clear them. By performing this function regularly, you improve your pipeline process, and over time, it will become a robust, essential tool for your organization.

The Devil is in the Details

Managing your pipeline is all about the details. Your LMS provides all of the tools you need to process your loans efficiently, but without including the little details about each file, you will find yourself continually performing pipeline management duties that will soon become redundant and tiresome.

If the entire team buys into a real-time pipeline management solution, however, you will be more organized and efficient than ever, allowing you to process more loan in less time. When your pipeline is full of files, from leads to funded loans, it’s nearly impossible to manage manually. However, by taking advantage of the tools available in your LMS, you can more effectively manage your files, stay on top of important details, and build your organization into a more efficient, well-oiled operation.